/* brandmax — the service-page template skin, shared by every growth and
   organic-marketing page (/ppc/, and the pages that follow it). One idea
   holds the whole thing together: THE MENU POURS INTO THE PAGE. The hero
   is the menu sheet's own atmosphere — same gradient, same grain, same
   ghost orb — and its liquid edge curves away into the home page's paper
   world, where the statement grid, the delivery deck and the contact
   closer all speak the homepage's language. Ink → paper → ink.

   What loads with this sheet: css/pricing.css (the chip + estimate modal
   system) and css/menu.css (the rail's hamburger and the menu sheet) —
   both render-blocking here, since there is no boot loader to hide a
   flash behind. This file carries the page itself: type, the ink fields,
   the paper sections, and the reveal machinery js/service.js drives.

   Class dialects kept from home: .pricing-btn chips (pricing.css),
   .mn-* menu (menu.css). Everything of this sheet's own is .svc- or a
   short utility (.ln, .fx, .eyebrow). */

/* TYPE FACES — the homepage's voices, self-hosted ------------------------- */

@font-face {
  font-family: "PP Grafier";
  src: url("../fonts/PPGrafier-RegularDisplay.woff2") format("woff2");
  font-weight: 400;
  font-style: normal;
  font-display: block;
}
@font-face {
  font-family: "Space Grotesk";
  src: url("../fonts/SpaceGrotesk-Bold.woff2") format("woff2");
  font-weight: 700;
  font-style: normal;
  font-display: block;
}
@font-face {
  font-family: "Space Mono";
  src: url("../fonts/SpaceMono-Regular.woff2") format("woff2");
  font-weight: 400;
  font-style: normal;
  font-display: block;
}
@font-face {
  font-family: "At Aero Retina";
  src: url("../fonts/AtAero-Retina.woff2") format("woff2");
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Instrument Sans";
  src: url("../fonts/InstrumentSans-Var.woff2") format("woff2");
  font-weight: 400 500;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "DM Mono";
  src: url("../fonts/DMMono-Medium.woff2") format("woff2");
  font-weight: 500;
  font-style: normal;
  font-display: swap;
}
/* The display voice: Fraunces at semibold with its softness axis maxed —
   the OFL stand-in for the warm 70s serif (Recoleta) the reference site
   sets its type in. It carries the hero, so it blocks and is preloaded. */
@font-face {
  font-family: "Fraunces";
  src: url("../fonts/Fraunces-SemiBoldSoft.woff2") format("woff2");
  font-weight: 600;
  font-style: normal;
  font-display: block;
}

/* GROUND ------------------------------------------------------------------ */

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --ink: #1d1d1d;
  --paper: #e3e5ea;
  --ink-hi: #1e1f22;     /* the ink field's raised top */
  --ink-lo: #141416;     /* its floor — and every liquid edge's fill */
  --gutter: clamp(24px, 3.4vw, 66px);
  --measure: 1508px;     /* the delivery card's own max — one page width */

  /* the closer's warm serif is the page's display voice everywhere —
     Fraunces semibold-soft (the free Recoleta), one face, one register */
  --ff-serif: "Fraunces", Georgia, "Times New Roman", serif;
  --ff-grot: "Space Grotesk", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --ff-mono: "Space Mono", ui-monospace, "SF Mono", Menlo, Consolas, monospace;
  --ff-text: "At Aero Retina", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --ff-card: "Instrument Sans", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --ff-tag: "DM Mono", ui-monospace, "SF Mono", Menlo, Consolas, monospace;
}

html {
  overflow-x: clip;
  -webkit-text-size-adjust: 100%;
  text-size-adjust: 100%;
  scroll-behavior: smooth;
}

body {
  font-family: var(--ff-text);
  font-size: 16px;
  line-height: 1.5;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

::selection { background: var(--ink); color: var(--paper); text-shadow: none; }
a { color: inherit; text-decoration: none; }
ul { list-style: none; }
img, svg { display: block; max-width: 100%; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }

/* SHARED VOICES ------------------------------------------------------------ */

.eyebrow {
  font-family: var(--ff-mono);
  font-size: 11px;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  color: rgba(29, 29, 29, 0.5);
}
.ink-field .eyebrow { color: rgba(227, 229, 234, 0.45); }

/* THE INK FIELD — the menu sheet's atmosphere, reused as a band ------------ */

.ink-field {
  position: relative;
  color: var(--paper);
  background:
    radial-gradient(110% 80% at 88% -8%, rgba(227, 229, 234, 0.08) 0%, rgba(227, 229, 234, 0) 55%),
    radial-gradient(130% 90% at 6% 112%, rgba(227, 229, 234, 0.05) 0%, rgba(227, 229, 234, 0) 58%),
    linear-gradient(180deg, var(--ink-hi) 0%, var(--ink-lo) 100%);
}

/* the same film grain the menu wears, painted over the band's children */
.ink-field::after {
  content: "";
  position: absolute;
  inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  background-size: 160px 160px;
  opacity: 0.05;
  pointer-events: none;
}

/* the ghost orb, clipped by whichever band carries it */
.svc-orb {
  position: absolute;
  right: -14vh;
  bottom: -36vh;
  width: 94vh;
  height: 94vh;
  border: 1px solid rgba(227, 229, 234, 0.07);
  border-radius: 50%;
  pointer-events: none;
}
.svc-orb::before {
  content: "";
  position: absolute;
  inset: 9vh;
  border: 1px solid rgba(227, 229, 234, 0.045);
  border-radius: 50%;
}

/* CHROME — wordmark and rail over the ink hero ----------------------------- */

.chrome-w {
  position: fixed;
  top: max(20px, 1.5em);
  left: max(24px, 1.9em);
  z-index: 10;
}
.brand {
  font-family: var(--ff-grot);
  font-weight: 700;
  font-size: 30px;
  line-height: 1;
  letter-spacing: -0.045em;
  color: var(--paper);
  transition: color 0.35s ease;
}
/* once the reader has scrolled onto paper the wordmark turns to ink;
   js/service.js flips the class as the hero leaves the viewport */
html.off-ink .brand { color: var(--ink); }

/* THE HERO — the menu sheet, parked open ----------------------------------- */

.svc-hero {
  overflow: clip;    /* the orb falls off this band's own edges */
}

.svc-hero-inner {
  position: relative;
  z-index: 1;
  max-width: var(--measure);
  margin-inline: auto;
  padding: clamp(120px, 22vh, 200px) var(--gutter) clamp(56px, 9vh, 96px);
}

.svc-hero .eyebrow { margin-bottom: 18px; }

.svc-h1 {
  font-family: var(--ff-serif);
  font-weight: 600;
  font-size: clamp(40px, 6.6vw, 94px);
  line-height: 1.04;
  letter-spacing: -0.015em;
  max-width: 12em;
}

.svc-sub {
  max-width: 34em;
  margin-top: clamp(20px, 3vh, 30px);
  font-size: clamp(15px, 1.15vw, 17px);
  line-height: 1.55;
  color: rgba(227, 229, 234, 0.72);
}

/* the offer lockup: flat fee in the serif, the spend share in the mono —
   two voices for the two halves of the price */
.svc-offer {
  display: flex;
  align-items: baseline;
  flex-wrap: wrap;
  gap: 10px 18px;
  margin-top: clamp(28px, 5vh, 44px);
}
.svc-offer-amt {
  font-family: var(--ff-serif);
  font-size: clamp(34px, 3.4vw, 52px);
  line-height: 1;
  letter-spacing: -0.01em;
}
/* the spend share stands at display scale beside the flat fee — the two
   halves of the price are one statement, not a headline and a footnote */
.svc-offer-plus {
  font-family: var(--ff-serif);
  font-size: clamp(20px, 2vw, 32px);
  line-height: 1;
  letter-spacing: -0.01em;
  color: var(--paper);
  -webkit-text-stroke: 0.012em currentColor;
}
.svc-offer-note {
  width: 100%;
  font-family: var(--ff-mono);
  font-size: 11px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: rgba(227, 229, 234, 0.4);
}

.svc-hero-cta {
  display: flex;
  align-items: stretch;
  gap: 10px;
  margin-top: clamp(24px, 4vh, 36px);
}

/* THE LIQUID EDGE — the sheet curving away into paper ----------------------
   js/service.js pumps the control point once on arrival (a settle, not a
   loop); prefers-reduced-motion and no-script both get the flat seam the
   markup states. Fill is the gradient's floor, so the seam cannot show. */
.svc-curve {
  display: block;
  width: 100%;
  height: clamp(48px, 12vh, 130px);
  margin-top: -1px;    /* under the hero's last pixel row */
}
.svc-curve path { fill: var(--ink-lo); }

/* THE STATEMENT — the homepage's own grid, at rest -------------------------- */

.svc-state {
  max-width: var(--measure);
  margin-inline: auto;
  padding: clamp(72px, 13vh, 140px) var(--gutter) clamp(56px, 9vh, 110px);
}

.svc-state-head {
  font-family: var(--ff-text);
  font-size: clamp(28px, 3.6vw, 58px);
  font-weight: 400;
  line-height: 1.02;
  text-transform: uppercase;
  max-width: 19em;
  margin-inline: auto;
}
/* the homepage's opening step: four hidden glyphs reserve the indent
   without entering innerText — THE TRAILING SPACE IS PART OF THE STRING */
.svc-state-head::before {
  content: "**** ";
  visibility: hidden;
}

.svc-state-row {
  display: grid;
  grid-template-columns: minmax(0, 34ch) minmax(0, 44ch);
  justify-content: space-between;
  gap: 28px clamp(32px, 6vw, 120px);
  margin-top: clamp(44px, 8vh, 90px);
}
.svc-state-lead,
.svc-state-body {
  font-size: 15px;
  line-height: 1.45;
  -webkit-text-stroke: 0.012em currentColor;  /* the hairline the home body wears */
}
.svc-state-lead { text-transform: uppercase; }

/* THE DECK — the delivery card's plate, carrying what's included ------------ */

.svc-deck-w {
  max-width: var(--measure);
  margin-inline: auto;
  padding: 0 var(--gutter) clamp(64px, 11vh, 130px);
}

.svc-deck-head {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
  margin-bottom: 22px;
}
.svc-h2 {
  font-family: var(--ff-serif);
  font-weight: 400;
  font-size: clamp(30px, 3.3vw, 48px);
  line-height: 1.06;
  letter-spacing: -0.01em;
}

.svc-deck {
  background: #fafafa;
  border-radius: 24px;
  padding: clamp(20px, 2.6vw, 48px);
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: clamp(12px, 1.6vw, 24px);
  font-family: var(--ff-card);
  color: #2b2b2b;
}

.svc-card {
  background: #fff;
  border-radius: 16px;
  padding: 20px;
  min-height: 190px;
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.svc-card-tag {
  align-self: flex-start;
  font-family: var(--ff-tag);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  line-height: 1;
  color: #fafafa;
  background: #2b2b2b;
  border-radius: 6px;
  padding: 8px 10px;
}
.svc-card h3 {
  font-size: 18px;
  font-weight: 500;
  letter-spacing: -0.01em;
  line-height: 1.15;
}
.svc-card p {
  font-size: 14px;
  line-height: 1.45;
  color: #656565;
  margin-top: auto;
}

/* THE PLAN — the menu's featured card, inverted: one ink ticket on paper --- */

.svc-plan-w {
  max-width: var(--measure);
  margin-inline: auto;
  padding: 0 var(--gutter) clamp(72px, 12vh, 150px);
  display: grid;
  grid-template-columns: minmax(0, 5fr) minmax(0, 7fr);
  gap: clamp(32px, 5vw, 90px);
  align-items: start;
}

.svc-plan-aside { position: sticky; top: 18vh; }
.svc-plan-aside .eyebrow { margin-bottom: 16px; }
.svc-plan-aside .svc-h2 { max-width: 9em; }
.svc-plan-aside p {
  margin-top: 18px;
  max-width: 30em;
  font-size: 15px;
  line-height: 1.5;
  color: rgba(29, 29, 29, 0.72);
}

.svc-plan {
  position: relative;
  overflow: clip;
  border-radius: 20px;
  padding: clamp(26px, 3vw, 44px);
  color: var(--paper);
  box-shadow: 0 30px 80px rgba(0, 0, 0, 0.28);
}
.svc-plan .svc-orb { right: -50vh; bottom: -58vh; opacity: 0.9; }

.svc-plan-eyebrow {
  font-family: var(--ff-mono);
  font-size: 11px;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  color: rgba(227, 229, 234, 0.45);
  margin-bottom: 18px;
}
.svc-plan-amt {
  font-family: var(--ff-serif);
  font-size: clamp(40px, 4vw, 60px);
  line-height: 1;
  letter-spacing: -0.01em;
}
.svc-plan-plus {
  margin-top: 12px;
  font-family: var(--ff-serif);
  font-size: clamp(18px, 1.7vw, 26px);
  line-height: 1.1;
  letter-spacing: -0.01em;
  color: var(--paper);
  -webkit-text-stroke: 0.012em currentColor;
}

.svc-plan-list {
  margin-top: clamp(22px, 3vh, 32px);
  border-top: 1px solid rgba(227, 229, 234, 0.14);
}
.svc-plan-list li {
  display: flex;
  align-items: baseline;
  gap: 14px;
  padding: 12px 0;
  border-bottom: 1px solid rgba(227, 229, 234, 0.14);
  font-size: 15px;
  line-height: 1.4;
}
.svc-plan-list .n {
  flex: 0 0 auto;
  font-family: var(--ff-mono);
  font-size: 10px;
  letter-spacing: 0.06em;
  color: rgba(227, 229, 234, 0.4);
}

.svc-plan-cta {
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 12px 16px;
  margin-top: clamp(22px, 3vh, 30px);
}
.svc-plan-hint {
  font-family: var(--ff-mono);
  font-size: 11px;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: rgba(227, 229, 234, 0.4);
}

/* THE TIERS — the plan ticket, three abreast, for services sold in sizes.
   Two ink tickets flank one light one: the featured plan is the single
   light object in the row, the same trick as the menu's featured card.
   The inclusion lists reuse .svc-plan-list; the --hot tier restates its
   hairlines and inks for the light ground. -------------------------------- */

.svc-tiers-w {
  max-width: var(--measure);
  margin-inline: auto;
  padding: 0 var(--gutter) clamp(72px, 12vh, 150px);
}

.svc-tiers-head {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
  margin-bottom: 26px;
}
.svc-tiers-head p.svc-tiers-note {
  font-family: var(--ff-mono);
  font-size: 11px;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: rgba(29, 29, 29, 0.5);
}

.svc-tiers {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(14px, 1.6vw, 24px);
  align-items: stretch;
}

.svc-tier {
  position: relative;
  overflow: clip;
  display: flex;
  flex-direction: column;
  border-radius: 20px;
  padding: clamp(24px, 2.4vw, 36px);
  color: var(--paper);
  box-shadow: 0 24px 60px rgba(0, 0, 0, 0.22);
}

.svc-tier-flag {
  position: absolute;
  top: 18px;
  right: 18px;
  font-family: var(--ff-mono);
  font-size: 10px;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  padding: 7px 10px;
  border-radius: 6px;
  background: var(--ink);
  color: var(--paper);
}

.svc-tier-name {
  font-family: var(--ff-mono);
  font-size: 11px;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  color: rgba(227, 229, 234, 0.45);
  margin-bottom: 14px;
}

.svc-tier-blurb {
  font-size: 14px;
  line-height: 1.45;
  color: rgba(227, 229, 234, 0.65);
  margin-bottom: 18px;
  min-height: 2.9em;   /* two lines, so the three amounts sit level */
}

.svc-tier-amt {
  font-family: var(--ff-serif);
  font-size: clamp(34px, 2.9vw, 46px);
  line-height: 1;
  letter-spacing: -0.01em;
}
.svc-tier-amt i {
  font-family: var(--ff-mono);
  font-style: normal;
  font-size: 0.3em;
  letter-spacing: 0.06em;
  margin-left: 0.18em;
  color: rgba(227, 229, 234, 0.5);
}

.svc-tier .svc-plan-list { margin-top: 20px; margin-bottom: 22px; }
.svc-tier .svc-plan-list li { font-size: 14px; padding: 10px 0; }
.svc-tier .pricing-btn { margin-top: auto; align-self: flex-start; }

/* the featured size: the one light ticket in the row */
.svc-tier--hot {
  background: #fafafa;
  color: #1d1d1d;
  box-shadow: 0 30px 80px rgba(0, 0, 0, 0.3);
}
.svc-tier--hot .svc-tier-name { color: rgba(29, 29, 29, 0.5); }
.svc-tier--hot .svc-tier-blurb { color: rgba(29, 29, 29, 0.65); }
.svc-tier--hot .svc-tier-amt i { color: rgba(29, 29, 29, 0.5); }
.svc-tier--hot .svc-plan-list { border-top-color: rgba(29, 29, 29, 0.14); }
.svc-tier--hot .svc-plan-list li { border-bottom-color: rgba(29, 29, 29, 0.14); }
.svc-tier--hot .svc-plan-list .n { color: rgba(29, 29, 29, 0.4); }

/* THE PROCESS — the menu's indexed rank, laid on paper ---------------------- */

.svc-steps-w {
  max-width: var(--measure);
  margin-inline: auto;
  padding: 0 var(--gutter) clamp(72px, 12vh, 150px);
}
.svc-steps-w > .eyebrow { margin-bottom: 26px; }

.svc-steps {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: clamp(20px, 2.6vw, 44px);
  border-top: 1px solid rgba(29, 29, 29, 0.16);
}

.svc-step { padding-top: 18px; position: relative; }
.svc-step .n {
  font-family: var(--ff-mono);
  font-size: 11px;
  letter-spacing: 0.06em;
  color: rgba(29, 29, 29, 0.4);
}
.svc-step h3 {
  font-family: var(--ff-serif);
  font-weight: 400;
  font-size: clamp(22px, 1.8vw, 28px);
  line-height: 1.1;
  margin-top: 10px;
}
.svc-step p {
  margin-top: 10px;
  font-size: 14px;
  line-height: 1.5;
  color: rgba(29, 29, 29, 0.72);
}

/* THE LEDGER — long-form depth without the SEO-dump look: numbered
   editorial rows, a serif subhead on the left, measured prose on the
   right, one hairline per entry. This is where a page earns its search
   ranking; the deck above it stays the scannable version. ---------------- */

.svc-ledger-w {
  max-width: var(--measure);
  margin-inline: auto;
  padding: 0 var(--gutter) clamp(72px, 12vh, 150px);
}

.svc-ledger-head {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
  margin-bottom: 30px;
}

.svc-ledger { border-top: 1px solid rgba(29, 29, 29, 0.16); }

.svc-ledger-row {
  display: grid;
  grid-template-columns: minmax(0, 5fr) minmax(0, 7fr);
  gap: 16px clamp(32px, 5vw, 90px);
  padding: clamp(22px, 3.4vh, 34px) 0;
  border-bottom: 1px solid rgba(29, 29, 29, 0.16);
}

.svc-ledger-row .n {
  display: block;
  font-family: var(--ff-mono);
  font-size: 11px;
  letter-spacing: 0.06em;
  color: rgba(29, 29, 29, 0.4);
  margin-bottom: 10px;
}

.svc-ledger-row h3 {
  font-family: var(--ff-serif);
  font-weight: 400;
  font-size: clamp(22px, 2vw, 30px);
  line-height: 1.12;
  letter-spacing: -0.01em;
  max-width: 14em;
}

.svc-ledger-row .svc-ledger-body { align-self: center; }
.svc-ledger-body p {
  font-size: 15px;
  line-height: 1.6;
  color: rgba(29, 29, 29, 0.78);
  max-width: 58ch;
}
.svc-ledger-body p + p { margin-top: 12px; }

/* THE BAND — a slice of the sheet mid-page ---------------------------------- */

.svc-band { overflow: clip; }
.svc-band-inner {
  position: relative;
  z-index: 1;
  max-width: var(--measure);
  margin-inline: auto;
  padding: clamp(72px, 13vh, 140px) var(--gutter);
}
.svc-band .svc-orb { bottom: auto; top: -40vh; right: -30vh; }

.svc-band-inner > .eyebrow { margin-bottom: 20px; }

.svc-band-hi,
.svc-band-lo {
  display: block;
  font-family: var(--ff-serif);
  font-weight: 400;
  font-size: clamp(30px, 4.2vw, 64px);
  line-height: 1.08;
  letter-spacing: -0.01em;
}
.svc-band-lo { color: rgba(227, 229, 234, 0.45); }

/* the worked example: three figures over one drawn rule — spend, fee,
   return — each cell a tag, a display number, and its plain-language line */
.svc-math {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(20px, 2.6vw, 44px);
  margin-top: clamp(36px, 6vh, 64px);
  border-top: 1px solid rgba(227, 229, 234, 0.14);
}
.svc-math-cell {
  padding-top: 20px;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.svc-math-cell .m-tag {
  font-family: var(--ff-mono);
  font-size: 11px;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  color: rgba(227, 229, 234, 0.45);
}
.svc-math-cell .m-num {
  font-family: var(--ff-serif);
  font-size: clamp(36px, 3.8vw, 60px);
  line-height: 1;
  letter-spacing: -0.01em;
}
.svc-math-cell .m-num i {
  font-family: var(--ff-mono);
  font-style: normal;
  font-size: 0.28em;
  letter-spacing: 0.06em;
  margin-left: 0.18em;
  color: rgba(227, 229, 234, 0.5);
}
.svc-math-cell .m-note {
  font-size: 13.5px;
  line-height: 1.45;
  color: rgba(227, 229, 234, 0.55);
  max-width: 26em;
}

.svc-math-foot {
  margin-top: clamp(24px, 4vh, 40px);
  font-family: var(--ff-mono);
  font-size: 10px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: rgba(227, 229, 234, 0.35);
}

/* FAQ ------------------------------------------------------------------------ */

.svc-qa-w {
  max-width: var(--measure);
  margin-inline: auto;
  padding: clamp(64px, 11vh, 130px) var(--gutter);
  display: grid;
  grid-template-columns: minmax(0, 4fr) minmax(0, 8fr);
  gap: clamp(28px, 5vw, 90px);
  align-items: start;
}
.svc-qa-head { position: sticky; top: 18vh; }
.svc-qa-head .eyebrow { margin-bottom: 14px; }

.svc-qa { border-top: 1px solid rgba(29, 29, 29, 0.16); }
.svc-qa-item { border-bottom: 1px solid rgba(29, 29, 29, 0.16); }

.svc-qa-q {
  width: 100%;
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 18px;
  padding: 18px 0;
  text-align: left;
  font-size: clamp(16px, 1.3vw, 19px);
  line-height: 1.35;
  -webkit-text-stroke: 0.012em currentColor;
}
/* the toggle glyph: a mono plus that turns to a minus by losing its stem */
.svc-qa-q .t {
  flex: 0 0 auto;
  font-family: var(--ff-mono);
  font-size: 15px;
  color: rgba(29, 29, 29, 0.45);
  transition: transform 0.4s cubic-bezier(0.22, 1, 0.36, 1);
}
.svc-qa-item.is-open .svc-qa-q .t { transform: rotate(45deg); }

.svc-qa-a {
  overflow: hidden;
  max-height: 0;
  transition: max-height 0.45s cubic-bezier(0.22, 1, 0.36, 1);
}
.svc-qa-a p {
  padding: 0 0 20px;
  max-width: 56ch;
  font-size: 15px;
  line-height: 1.55;
  color: rgba(29, 29, 29, 0.72);
}

/* THE CLOSER — the homepage's contact scene, seated on ink ------------------ */

.svc-close { overflow: clip; }
.svc-close-inner {
  position: relative;
  z-index: 1;
  max-width: var(--measure);
  margin-inline: auto;
  padding: clamp(88px, 16vh, 170px) var(--gutter) clamp(64px, 10vh, 120px);
  text-align: center;
}

.svc-close-eyebrow {
  font-family: var(--ff-grot);
  font-weight: 700;
  font-size: clamp(14px, 1.1vw, 17px);
  letter-spacing: 0.01em;
  margin-bottom: clamp(24px, 4.5vh, 44px);
}

/* The contact lines in the page's own display serif, lowercase — quiet
   scale instead of bold shouting. The underline is home's mechanism:
   grown from the left as a background, so it rules the words, not the
   frame. */
.svc-close-line {
  display: block;
  width: fit-content;
  margin-inline: auto;
  font-family: "Fraunces", Georgia, "Times New Roman", serif;
  font-weight: 600;
  font-size: clamp(28px, 4.4vw, 64px);
  letter-spacing: -0.015em;
  line-height: 1.08;
  color: var(--paper);
  background-image: linear-gradient(currentColor, currentColor);
  background-repeat: no-repeat;
  background-position: 0 92%;
  background-size: 0% 0.035em;
  transition: background-size 0.45s cubic-bezier(0.22, 1, 0.36, 1);
}
.svc-close-line + .svc-close-line { margin-top: 0.1em; }
.svc-close-line:hover,
.svc-close-line:focus-visible { background-size: 100% 0.055em; }

/* the foot strip — the menu's own */
.svc-foot {
  position: relative;
  z-index: 1;
  max-width: var(--measure);
  margin: clamp(48px, 9vh, 100px) auto 0;
  padding: 18px var(--gutter) 26px;
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 10px 24px;
  font-family: var(--ff-mono);
  font-size: 11px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: rgba(227, 229, 234, 0.6);
}
.svc-foot::before {
  content: "";
  position: absolute;
  top: 0;
  left: var(--gutter);
  right: var(--gutter);
  height: 1px;
  background: rgba(227, 229, 234, 0.16);
}
.svc-foot a { transition: color 0.3s ease; }
@media (hover: hover) {
  .svc-foot a:hover { color: var(--paper); }
}

/* REVEALS -------------------------------------------------------------------
   Two instruments, both driven by js/service.js:
   .ln — a masked line; its .ln-in rises through the mask when .on lands.
   .fx — a block; it fades and settles 24px when .on lands.
   Every hidden state is gated on html.js (written by an inline script in
   <head>), so a script-free read gets the page at rest, never blank. */
/* The mask breathes 0.16em below the baseline — Fraunces hangs its
   descenders deeper than the line box, and a tight mask beheads every y.
   The negative margin gives the room back, so layout never moves; the
   hidden state sits at 135% so the taller window shows nothing early. */
.ln {
  display: block;
  overflow: hidden;
  padding-bottom: 0.16em;
  margin-bottom: -0.16em;
}
.ln-in { display: block; }

html.js .ln-in {
  transform: translateY(135%);
  transition: transform 0.9s cubic-bezier(0.22, 1, 0.36, 1);
  transition-delay: var(--d, 0s);
}
html.js .ln.on .ln-in { transform: none; }

/* the contact lines are both reveal targets and underline-hover links; the
   .ln-in transition would otherwise evict the underline's own */
html.js .svc-close-line.ln-in {
  transition:
    transform 0.9s cubic-bezier(0.22, 1, 0.36, 1) var(--d, 0s),
    background-size 0.45s cubic-bezier(0.22, 1, 0.36, 1);
}

/* the closer's underline sits at 92% with a hairline weight — restated
   here only because the reveal rule above re-declares the transition */

html.js .fx {
  opacity: 0;
  transform: translateY(24px);
  transition:
    opacity 0.7s cubic-bezier(0.22, 1, 0.36, 1),
    transform 0.7s cubic-bezier(0.22, 1, 0.36, 1);
}
html.js .fx.on { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  .ln-in, .fx {
    transform: none !important;
    opacity: 1 !important;
    transition: none !important;
  }
  .svc-qa-a, .svc-qa-q .t, .brand, .svc-close-line { transition: none; }
  html { scroll-behavior: auto; }
}

/* NARROW FRAMES -------------------------------------------------------------- */

@media (max-width: 1100px) {
  .svc-deck { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .svc-math { grid-template-columns: 1fr; gap: 28px; }
  .svc-tiers { grid-template-columns: 1fr; }
  .svc-tier-blurb { min-height: 0; }
  .svc-ledger-row { grid-template-columns: 1fr; gap: 10px; }
  .svc-plan-w { grid-template-columns: 1fr; }
  .svc-plan-aside { position: static; }
  .svc-steps { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 32px 24px; }
  .svc-qa-w { grid-template-columns: 1fr; }
  .svc-qa-head { position: static; }
}

@media (max-width: 640px) {
  .brand { font-size: 26px; }
  .svc-hero-inner { padding-top: max(150px, 24vh); }
  .svc-state-row { grid-template-columns: 1fr; }
  .svc-deck { grid-template-columns: 1fr; }
  .svc-card { min-height: 0; }
  .svc-steps { grid-template-columns: 1fr; }
  .svc-hero-cta { flex-wrap: wrap; }
}